Promotion of career orientation & 26% improvement in key skills

Case Study

73%
of all microtrainings completed
42%
more effective at building resilience
24%
improved growth management
36
minutes spent per week in the app

An overview

An Overview

Aurubis AG, based in Hamburg, Germany, is a publicly traded, internationally active copper producer and copper recycler. The company produces over one million tons of copper cathodes annually, uses them to manufacture various copper products and employs more than 7,000 people.

The Aurubis Orientation Track (“O-Track”) starts in the 4th quarter of 2022 to accompany 34 talents on their learning journey to become managers, experts and project managers. In order to anchor habits and new learning in the long term, the 5-month program consisting of workshops, remote sessions and development talks was accompanied by self-directed learning with the Savvi app.


Talents improved in all predefined key competencies:

  • 24% in managing growth
  • 27% in leading teams
  • 29% in managing projects
  • 25% in being an expert

In addition to positive verbal feedback, the participants showed above-average commitment - 73% of all possible microtrainings were completed - and developed into a group with a strong sense of community.

About DATEV

DATEV eG is one of the largest IT service providers and software companies in Germany. It offers high-quality solutions and services for tax consultants, auditors and lawyers, as well as their clients, who are mostly small and medium-sized enterprises. Headquartered in Nürnberg, the cooperative has numerous branches in major German cities and employs around 9,000 people in 9 countries. In Germany, around 70 to 80 apprentices and dual students start at DATEV every year. The focus is on IT apprenticeships and study programs, but the spectrum also includes commercial and industrial apprenticeships and fields of study.

Key Facts

34
Participants
48
Microtrainings
5
Months
13
Behaviours

The starting point

O-Track as a blended learning concept for the orientation of up-and-coming talent

The O-Track was developed to guide employees from the talent pool onto one of three learning paths: executive, expert, or project manager. The 5-month program to teach key competencies for building and teaching the Aurubis culture (e.g. feedback culture) should start in Q4 2022. A blended learning format was planned with workshops (on-site and virtual), personal coaching and self-directed learning.

The Challenge

The challenge is to relieve the burden on apprenticeship instructors and to find a digital solution that works well, can be quickly integrated and can be used independently by the apprentices and students. With the help of the solution, apprentices and dual students should be able to acquire particularly important soft skills independently as part of the mobile apprenticeship concept.

The challenge

Gain deep insights & anchor the right behavior in the long term

Die Herausforderung

The O-Track was developed together with external trainers. As part of the development, three key questions were raised:

  • How do you get deep insights into the ambitions, strengths and areas of development of talents in order to prepare them for the next development steps?
  • How can the discussion between talents and their managers be encouraged to reflect on their career goals?
  • How can key competencies (such as “giving feedback,” “building resilience,” and “self-awareness”) become daily habits?

The solution

5-month program supported by data-driven evaluation

Over the course of the 5-month program, the 34 talents deepened their knowledge in one of three tracks: executive, expert and project manager. New methods were taught through sessions led by trainers, personal coaching and remote sessions. Savvi was used by participants in the course of the O-track to regularly repeat what they had learned as part of self-directed learning and to apply it in everyday working life. Of all possible microtrainings, the group completed 73%. This corresponds to over 131 hours of self-directed learning in the Savvi app.

In addition, Savvi provided continuous insights into the development of talents, an evaluation of learning progress and thus created transparency about the strengths, development potential and interests of the participants. In addition to personal feedback, the Aurubis team and trainers thus had a data-driven evaluation basis for evaluating the O-Track.

Picture12_edited.png

In the four key competencies defined in advance, the participants developed as follows:

  • 24% in managing growth
  • 27% in leading teams
  • 29% in managing projects
  • 25% in being an expert

In addition to developing these key competences, the O-Track was a complete success in that the 34 talents developed into a community with great cohesion.

Skills that are important to DATEV for apprentices working from home:

💪
Being proactive
📅
Organizing yourself
🔎
Staying focused

Start: Identifying Learning Needs based on Strengths and Potentials

Before the training began, the group profile was created to evaluate the strengths, development potentials and interests of the apprentices. The evaluation serves as a starting point for the adaptive training, which adapts individually to all participants.
Showing initiative
57
Working independently
75
Working with superiors
80
Managing expectations
62
Being proactive
70
Planning your day
58
Estimating time for tasks
49
Ending the working day
51
Processing tasks in steps
57
Organizing yourself
47
Avoiding distractions
36
Combating procrastination
51
Prioritizing tasks
45
Focusing on one task
45
Staying focused
50
The potential analysis allowed all participants to work on their own weaknesses and to experience an individual training journey.

Savvi and the apprenticeship instructors regularly checked in with each other to discuss various data points from the app and gain deeper insights.
💡
Savvi provided DATEV's apprenticeship instructor team with data-based insights into the strengths and potentials of the apprentices and dual students. This enabled the observations of these trainers to be compared with objective data.

Savvi Learning Paths: Apprentices and Students work on their Skills for 21 Minutes per Week

On average, users need about 15 minutes to complete their weekly training. DATEV is above this average. Overall, DATEV learners spent >300 hours in the app and used numerous additional functions such as Quizzes, Daily Challenges, Duels, or the Tip of the Week to train their soft skills and to get the most out of the app!
>3.400
Questions answered for self-assessment
>250
Daily Challenges
successfully completed
225
Quiz questions
correctly answered
104
Duels
successfully completed
>300
hours
users have trained with Savvi

The most popular Microtrainings: ❤️

1.
4 Tips for Showing More Initiative
13*
2.
Developing a Mindset for Independent Work
12
3.
Reducing External Distractions
11
4.
3 Questions Before Starting a Task
10
* number of times this Microtraining was completed
3 of 4 of the most frequently practiced Microtrainings are working on the skill “Being proactive”, which was trained a total of 66 times!
12 / 12
behaviors dual students and apprentices were able to improve!
🕹️
Gamification:
DATEV uses a large part of the gamification suite offered by Savvi:
Duels: Learners can challenge others in a weekly slot machine game.
Leaderboard: Learners collect points and compare themselves with others in the ranking.

Integration in everyday training: Savvi as an important part of DATEV's mobile apprenticeship concept

Since the coronavirus pandemic and the increasing importance of location-independent work, DATEV has been working on a mobile apprenticeship concept. The mobile apprenticeship concept was introduced at the start of the 2023 apprenticeship year, and since then, apprentices and dual students have also been able to work flexibly from home as their level of experience increases. This shows a great deal of trust in the apprentices and dual students and offers them more flexibility and responsibility. DATEV sees Savvi as a voluntary but essential learning tool that enables apprentices and dual students to develop their soft skills flexibly, digitally and on the go. The selected content fits perfectly into the mobile apprenticeship concept, in which proactivity, self-organization and focused work are becoming increasingly important.

Learning for real life: Participants work 19% more focused

Weekly brief evaluations of self-assessment at the behavioral levels showed that the participants improved by over 19% in the area of “Focused work”! Dual students improved by as much as 30% in this skill!
+17%
Overall, dual students improved by 17%.

Results of the first 3 months:

  • >250 completed Daily Challenges and >104 Duels generated enthusiasm for learning, fun and healthy competition between learners
  • Participants were able to improve in all behaviors (dual students even improved by +50% in “Prioritizing tasks” over the training period)
  • Strong improvement with up to 30% per skill (Staying focused)

Lasting change: Soft skills as part of daily further training

By directly incorporating new methods and tips and tricks over a long period of time, learners were able to develop new habits and integrate them directly into their daily work. The tips and methods taught by Savvi come from real experts and scientists.
"
For me, the O-Track was much more than just an orientation: I had the opportunity to get to know colleagues from various areas of our growing organization. In addition, the O-Track offered me useful insights to accelerate my personal development, for example with insights from Savvi.”
oTrack participant
Aurubis
"
The app has helped me learn more about my strengths and weaknesses. Now it's fun to work on them!“
Dual student
DATEV
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